Dr. Mary-Caitlyn Valentinsson


Ph.D. 2019 University of Arizona
M.A. 2014 University of Arizona
B.A. 2012 City University of New York

Areas of Research:

Linguistic anthropology, sociolinguistics, globalization, language ideology, language in the mass media and popular culture, discourse analysis, digital ethnography, computer mediated communication, pragmatics, lexical semantics; Argentina, Latin America


 Linguistic Anthropology; Discourse Analysis; Language, Time, and Space; Understanding Culture; Gender, Race and Class


Dr. Valentinsson is a linguistic anthropologist whose primary line of work investigates how consumers and producers of pop culture and mass media use language as a semiotic resource for accomplishing different kinds of interactional goals, as well as how these processes shape broader language ideologies. Her dissertation research studied how engagement with  Anglophone media and popular culture shapes beliefs about “English as a/the global language” among Argentine fans. This work, as well as her other projects on specialty coffee discourse and celebrity discourse on social media, employs both traditional, in-person field research as well as digital ethnography methods.

Representative Publications:

2018. With William Cotter. “Bivalent class indexing in the sociolinguistics of specialty coffee talk”. Journal of Sociolinguistics 22(5): 489-515.

2018. “Stance and the construction of authentic celebrity persona”. Language in Society 47(5): 715-740.

2018. “Proper is whatever people make it: discursive strategies and positionality in language ideologies”. In Kate Beeching, Kate, Chiara Ghezzi and Piera Molinelli, eds. Positioning the Self and Others. Linguistic perspectives [P&bns 292]. Amsterdam: John Benjamins. 219-239.

Title: Visiting Assistant Professor
Department: Department of Anthropology

Email address: Email me

Phone: (828) 262-6383

Fax: (828) 262-2295

Office address
349G Anne Belk Hall